friday i'm in love.

Yokoo is somewhat of an Etsy giant. Having been featured in the New York Times back in 2009 her hand knitted creations have been seen on the heads/necks of Susie Lau, Tavi and Natasha Goldenburg to name a few. It seems a bit strange to be writing about womb-like knit wear in the middle of July, but true to British summer time the weather is more suitable for Yokoo than ever. I’ve been looking at her Etsy shop for months now but simply can’t decide what to buy, everything is so brilliant. I love that Yokoo models the pieces herself, styled perfectly with the earthy tones that seem to run through her collection.

Etsy have made this stunning video of Yokoo as part of their Handmade Portraits collection http://www.youtube.com/watch?v=_hltPypAcrw&feature=relmfu

I imagine she is an aspirational figure for all those designer makers working two jobs to get their name out there, which is no doubt hugely deserved. Her success certainly supports the argument for sites like Etsy and NOTHS for their ability to catapult these brands to an international market.