Wednesday 27 July 2011

Suno

Suno have moved away from African inspired prints and made a loud declaration for Granny’s everywhere. Focusing on the elderly generation and their ability to collect pieces without a thought for trend, the ‘exploration on timelessness’ is the driving force behind AW11 says designer Erin Beatty.  The collection has nothing moth bitten or old fashioned about it though, and you won’t see a Suno dressed OAP shuffling around Sainsbury’s anytime soon.  Osterweis and Beatty have kept it modern with a strong print story that runs fluidly throughout. Ikat, stripes and enlarged floral print punctuate a collection that pulls from a host of sources from south American knits to 70’s sequins. You do really get a sense of a wardrobe collected through a lifetime and worn with an air of sophistication that comes only with age.


As last season, the shoes are by Loeffler Randall and act as an extension for the fluid flow of print. They also make the collection more recognisable as Suno, which is a huge and impressive feat for a relatively new brand. I can’t begin to tell you how much I love these!






As part of a preview piece Suno offered up their inspirations board to Vogue.com

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